As many Barrett-Jackson fans will remember, 2018 marked a first for the company: A yearlong charity initiative called “Driven Hearts,” which raised much-needed funds and awareness for the American Heart Association. By the end of the year, the educational, inspirational campaign had raised millions of dollars for this important cause – and reached millions with its important message. The Driven Hearts campaign saw an incredible 2.65 billion media impressions, achieved an estimated $3.8 million in media publicity and #DrivenHearts reached 100 million users on social media.

Barrett-Jackson was very honored that, in June this year, the Driven Hearts campaign – along with Carolyn Jackson, vice president of brand strategy, who spearheaded the massive effort – received the 2019 American Heart Association Award of Meritorious Achievement. This is the highest award given to a layperson by the AHA.

The award really goes to each and every person who came along for this important ride with us, purchasing license plates and special merchandise, generously donating vehicles, bidding from the heart, hosting fundraising events and so much more. Barrett-Jackson is extremely grateful to the consignors, donors, bidders and fans who showed incredible commitment to helping the AHA in its mission to educate people about heart disease and stroke, and we hope you always remain DRIVEN!